Privacy Policy

Matchlytics Lda ("Matchlytics", "we", "our", or "us") is responsible for the personal data collected through the Matchlytics platform and website. We are based in Lisbon, Portugal and operate under the laws of the European Union, including the General Data Protection Regulation (GDPR).

For privacy-related enquiries, contact us at general@matchlytics.ai.

We collect the following categories of personal data:

• Account data — name, email address, phone number, and password when you register
• Usage data — how you interact with the platform, features used, and session information
• Match data — video recordings, player tracking data, and generated analytics from court sessions
• Payment data — billing information processed securely through our payment provider
• Communications — messages and enquiries sent through our contact forms
• Technical data — IP address, browser type, device identifiers, and cookies

We use your personal data to:

• Deliver and improve the Matchlytics Service
• Process payments and manage your subscription
• Generate AI-powered analytics from match recordings
• Send service communications, updates, and support responses
• Comply with legal obligations
• Improve our AI models using anonymised and aggregated data

We do not sell your personal data to third parties.

We process your personal data on the following legal bases under the GDPR:

• Contract performance — to deliver the Service you have signed up for
• Legitimate interests — to improve our platform and prevent fraud
• Legal obligation — to comply with applicable laws and regulations
• Consent — for optional communications and marketing, which you can withdraw at any time

We share your data only with trusted third parties necessary to operate the Service, including cloud infrastructure providers, payment processors, and analytics tools. All third parties are bound by data processing agreements and may not use your data for their own purposes.

We may disclose data if required by law or to protect the rights and safety of Matchlytics, our users, or the public.

We retain your personal data for as long as your account is active or as needed to provide the Service. Match recordings and analytics are retained for the duration of your subscription and deleted within 90 days of account closure, unless you request earlier deletion.

Under the GDPR, you have the right to:

• Access the personal data we hold about you
• Correct inaccurate or incomplete data
• Request deletion of your data ("right to be forgotten")
• Object to or restrict certain types of processing
• Receive your data in a portable format
• Withdraw consent at any time where processing is based on consent

To exercise any of these rights, contact us at general@matchlytics.ai. We will respond within 30 days. You also have the right to lodge a complaint with the Portuguese data protection authority (CNPD) at cnpd.pt.

We use cookies and similar technologies to keep you logged in, understand how the platform is used, and improve performance. You can control cookie preferences through your browser settings. Disabling certain cookies may affect the functionality of the Service.

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. However, no internet transmission is completely secure and we cannot guarantee absolute security.

We may update this Privacy Policy from time to time. Material changes will be communicated by email or through a notice on the platform. Your continued use of the Service after such notice constitutes acceptance of the updated policy.